Christine le Duc

Store concept, the Netherlands
100-200 m2, 53 stores, 48 cities

The new store concept for Christine le Duc was aiming to appeal to both the young couple and the modern woman. The design not only involved the store’s interior, but also the logo, housestyle, catalogues and packaging. We created a fresh and visually exciting interior with seductive photography. After three prototypes the concept was implemented in their 53 stores across the Netherlands.

Shop interior
shop window
Bookshelves with erotic gear
Window of Christine le Duc shop
Interior of Christine le Duc shop